ABOUT US

 

Aruma India isn’t just a brand .It’s heartfelt tribute to my parents , two incredible people who have shaped me and everything this brand stands for.

My father name is ARUN KUMAR VERMA & My mother name is MAMTA VERMA .When I was thinking about a name for the brand .I know I wanted to combine their name in a way that reflected who they were & how they’ve shaped me as a person . So I came up with ARUMA ❣️

Inspired by the names of my parents, this brand is a tribute to heritage, craftsmanship, and timeless traditions. We are dedicated to reviving the beauty of old cultures through handcrafted artistry, preserving techniques passed down through generations. Every piece we create tells a story—rooted in history, crafted with skill, and designed for the modern world. By honoring the past, we bring authenticity and soul into the present, ensuring that traditional craftsmanship continues to thrive.

 

At Aruma India, we are dedicated to providing a unique shopping experience that celebrates the rich tapestry of Indian culture through fashion. Founded in 2023 in the vibrant city of Jaipur & Kanpur, our store specializes in a stunning collection of traditional and contemporary women's wear. Each piece, from the Bicolor Pineapple Lily block kurta set to the elegant BLUE OMBRE SHORT KURTI, is meticulously crafted with intricate handwork and unique designs, reflecting our commitment to quality and artistry.

Our mission is to blend modern aesthetics with traditional values, ensuring that every garment not only enhances your style but also resonates with the beauty of cultural heritage. We understand that clothing is not merely a necessity but a form of self-expression. According to industry research, 70% of consumers prefer brands that reflect their values, and we strive to embody this principle by offering pieces that tell a story and connect with our customers on a deeper level.

As experts in the field of fashion, we recognize the importance of sustainability and ethical practices in the garment industry. Our commitment to these principles is evident in our sourcing and production processes, which prioritize environmentally friendly materials and fair labor practices. We believe that fashion should not only be beautiful but also responsible.

Join us on this journey as we continue to innovate and inspire, bringing you garments that celebrate the essence of Indian culture while embracing the modern world. At Aruma India, we are more than just a clothing store; we are a community that values heritage, craftsmanship, and style.